MMY Website / SEO Performance Optimization Bundle

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PartSync & Odoo's Data Model Ensures Great SEO & Ease of Use

This data relates to the website's infrastructure and crawlability:

Crawlability Status: Data on whether search engines (like Googlebot) can easily access and index the site's pages, including crawl errors.
Indexing Ratio: The number of valid pages that have been successfully indexed by search engines compared to the total number of pages.
Site Speed/Core Web Vitals: Metrics like page load time and mobile usability scores, which are important ranking factors for user experience.
Mobile-Friendliness: Data confirming that the site provides a good experience on mobile devices.
Site Architecture: Data on URL structure, internal linking, redirects, 404 errors, XML sitemaps, and robots.txt files.
Security: Confirmation of an active SSL certificate (HTTPS).

This data focuses on the content and presentation of individual pages:

Keyword Data: Target keywords, keyword coverage (keywords the site already ranks for), search volume, and search intent.
Content Quality and Structure: Content relevance, originality, readability, and the use of headings (H1, H2, etc.) to structure information.
Metadata: Unique and descriptive page titles, meta descriptions, and image alt text for all visual content.
Structured Data (Schema Markup): Code that helps search engines understand the content and context of a page to potentially display rich results in SERPs.

This data is external to the website and helps build authority:

Backlink Profiles: Data on the number and quality of links from external sites pointing to your website. This is crucial for establishing authority.
Brand Mentions: Tracking mentions of your brand across the web and social media.
Competitive Backlink Data: Analyzing competitor backlink profiles to identify link-building opportunities.

This data is used for monitoring performance and demonstrating ROI:

Organic Traffic and Conversion Data: Metrics on visitors from organic search, user behavior (bounce rates, time on site), and conversion rates (form submissions, sales).
Keyword Rankings: Tracking average keyword positions and visibility in search results.
Click-Through Rates (CTR): How often users click on your search results.

SEO professionals gather this data using a combination of first-party and third-party tools:

Google Search Console (GSC): Provides essential first-party data on organic performance, search queries, indexing status, and technical issues.
Google Analytics (GA4): Offers first-party data on website traffic, user engagement, and conversion insights.
Third-Party SEO Tools: Tools like Ahrefs, SEMrush, and Screaming Frog provide data for keyword research, backlink analysis, competitive analysis, and technical audits.

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